Strategic Marketing Consulting Services

Strategic Marketing Consulting Services

“The answer to every problem involved penguins.” – Rick Riordan

Let PNGN Marketing Consulting help solve your marketing challenges! We provide strategic marketing services with a focus on small businesses, non-profits, and startups. Our experience is in helping these businesses navigate common issues like how to create a brand identity, establish a social media presence, develop relevant content, and reach and engage with current and future customers.

What We Do

Strategic Planning

Strategic Planning

Strategic Planning

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If you fail to plan, you plan to fail. Yes, we know it’s a cliché but it’s an accurate statement when it comes to marketing. We will develop an overall strategy whether it’s for the entire year or a specific campaign or project.

Brand Development

Strategic Planning

Strategic Planning

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Your brand is more than just a logo. Your company’s vision, mission, and how you present yourself to your audiences are all equally as important as your logo. PNGN will work with you to develop your company’s public persona.

Digital Marketing

Strategic Planning

Traditional Marketing

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The average adult American spends 6.3 hours a day online (Mary Meeker Internet Trends 2019 Report). We will work with you to reach your customers where they spend most of their time, online. Our services include paid and organic social media marketing, email campaigns, and search engine marketing (i.e. Google Ads) and more.

Traditional Marketing

Traditional Marketing

Traditional Marketing

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For customers who want an alternative to digital media or to augment their digital engagement initiatives, we offer traditional marketing services including print advertising, billboards, flyers and brochures, direct mail, etc.

Market Research

Traditional Marketing

Public Relations

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To recruit and retain customers you have to know your customer. We offer primary and secondary market research services so you can get a better understanding of how to effectively reach, retain, and serve your customers.

Public Relations

Traditional Marketing

Public Relations

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Earned media is a cost-effective way to complement your marketing efforts in creating an integrated communication strategy. We know how to connect with the media and get your message out.

About Us

After spending most of her marketing career working for non-profits, communication agencies, small businesses, and start-ups, founder Takara Wiles decided to take her cumulative knowledge and branch out into the marketing consulting world. Working in each of those industries taught her different things.

Here were some of her takeaways:

 

Non-profits: How to market on a shoe-string budget and get effective results.


Agency Life: How to balance multiple clients and projects with at least three of them on fire.


Start-ups: Passion and drive may not pay the bills, but they add a human side to your business. People connect with people, not a widget.


Small Businesses: The importance of building a personal connection with a client or customer. It makes it harder to break up with you.


Our experience and knowledge working within these industries are why we welcome the opportunity to work with you to identify your current marketing challenges, identify a solution, and execute that solution.

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What’s the meaning behind the name?

Well, PNGN is the word penguin without the vowels. The name is a tribute to the founder’s son who has a mild obsession with penguins since before he could say the word penguin.

Contact Us

Drop us a line!